Lynnaire Johnston comes from a broadcasting background and for many years was a feature writer and magazine and publications editor. As well, she had a two-decade history as a copywriter, focusing on websites and online content. Now she specialises solely on LinkedIn and uses skills acquired as a news writer and copywriter to write unique and compelling multi-format content.

Here’s a sample of what people say about Lynnaire (also on her LinkedIn profile):

I have received amazingly positive feedback from attendees of the #itallchangesfromhere's webinar in which Lynnaire was kind enough to contribute her expert knowledge and passion as a panellist. She was punctual, prepared and professional in delivering her knowledge of LinkedIn. William Zhang, Palantir Consulting

Lynnaire's training was friendly, professional and engaging. There was numerous positive feedback from staff across different teams in the business. Mark Cubbit, Nomos One

I consider Lynnaire to be a true LinkedIn Leader. I highly recommend her to anyone looking for a top notch LinkedIn Expert. Gillian Whitney, Video Easy Peasy

Lynnaire is extraordinarily knowledgeable, helpful, generous with her insights and time. I've recommended her to  my clients who have benefitted from her skills and support and grown their profile, brand and business using Lynnaire's advice. Jaqui Lane, The Book Adviser

Lynnaire is a natural-born communicator and so communicates her teachings in a very easy to understand manner. No jargon! I wish I had come across her before, I am learning so much about Linkedln from her. Sandra Gabriella Di Francesco, The Write Way

Lynnaire is truly a LinkedIn expert. She is incredibly experienced, but more importantly than that, she's an awesome human. In an era where there's too much "spray-and-pray", Lynnaire is an advocate for networking and relationship building. If you want to do LinkedIn the right way, Lynnaire has you covered. Tara Fitness, Introvert Agency

Through our work together, my LinkedIn profile blossomed into an attractive, accurate representation of who I am and what I do. By asking good questions and offering specific, strategic advice, Lynnaire helped me refresh my personal brand in the marketplace. Working with her gave me a more vibrant sense of my best qualities, and helped me put those forward with clarity and conviction. Marcus Berley, mental health therapist

Lynnaire is a great LinkedIn coach. With her own unique coaching style and area of expertise, she taught the students of Webster University in Tashkent some valuable skills. I do believe the time and efforts she spent will make a huge impact on students' lives. Shahista Rahimova, Webster University

Lynnaire loves nothing more than to be talking about LinkedIn but when she’s off-deck she can be found elbows deep in her garden.

Lynnaire is the author of Link∙Ability, 4 powerful strategies to maximise your LinkedIn success which has been ranked by Book Authority as one of the best LinkedIn books of all time.

She is also the co-author of Business Gold: Building Awareness, Authority and Advantage with LinkedIn Company Pages, the first book published about company pages and an international bestseller.

Both books are available on Amazon.

Synopsis of Link∙Ability

Link∙Ability is packed with valuable insights, essential know-how and practical tips for using LinkedIn to achieve your professional and business goals. It is the ultimate LinkedIn user's guide, whether you are a novice or experienced user. 

Synopsis of Business Gold

The world's first book dedicated to the undiscovered goldmine of LinkedIn pages, this covers why your should take pages seriously, how to set up your page and how to leverage it in your marketing to gain the edge over your competition.