One is the lack of time leaders have. However, you don't have to spend every day on LinkedIn. I post almost every day, but I have a scheduled time to do that and then the rest of the time I'm doing what I'm supposed to be doing because leaders don't have time to stay on LinkedIn all day long.
Another is the need to be disciplined about creating content. You can also reshare great posts, so you don’t always have to come up with material yourself.
You can also ask your team to help if you come up with an idea to talk about by giving them access to your LinkedIn account. They can help you with material for posts, with writing them, and with graphics if you want to use those.
However, if they do assist you, it’s important to keep up with what’s being posted on your behalf and to make sure it sounds like you and is consistent with your 'Why'. Also, take the time to read the comment threads so you can respond if necessary and know what is being discussed.
I don't expect the CEO of Walmart to be on LinkedIn all the time, but if he posted something once a week, I guarantee there would be a lot of people in the retail industry paying attention.
In addition, if you are a leader, posting on LinkedIn is a great way to communicate with the people in your company. It's a tool you can use to recognise your teams and the achievements of the people who are working for you.
I worked as a senior leader at a Fortune 500 company, Baxter Healthcare, for 17 years, but I rarely got on LinkedIn because I was too busy leading my sales teams. However, every once in a while I would post something when somebody got promoted or won an award, and boy did I get a lot of reactions. Their whole family would like the post, offer congratulations and post a lot of comments.
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